Website redesign
Website Redesign for Grand Valley Businesses
If your website is slow, hard to use on a phone, or looks like it was built a decade ago, it is quietly costing you customers. People judge a business by its website in the first few seconds, and an outdated one sends them to a competitor before they ever reach out. Third Loft Marketing rebuilds websites for Grand Junction and Western Colorado businesses, and we do it without throwing away the search rankings you already have.
A redesign is not just a fresh coat of paint. Done right, it makes your website faster, easier to use, and better at turning visitors into calls and customers, all while protecting the traffic you’ve already earned over the years.
Warning signs
Signs You Need a Website Redesign
Most business owners know when something’s off with their website, but it isn’t always clear whether fixing the site is worthwhile. Here are the clearest signs that a redesign will pay off for you. If more than one of these sounds familiar, your site is likely working against you.
And if your website is working against you, how much does even one lost lead cost you in sales and profit?
- Your website doesn’t generate leads: This is the biggest problem with websites. If people visit your website but rarely call you or fill out a contact form, you are losing money every day. If you aren’t getting website leads, your website isn’t performing. Period.
- Your website doesn’t show up in search: You have slipped in local search and are not sure why, and your website traffic and lead numbers have been dropping.
- Your website is slow: Pages take several seconds to load, and visitors leave before they open.
- Your site breaks on phones: Text is tiny, buttons are hard to tap, or the layout looks wrong on a phone, which is where most of your site traffic comes from.
- Your site looks dated: The design feels years behind, and that impression carries over to how people judge your business.
- You can’t update your site: If making a simple change means calling a developer who never returns your calls, you definitely have a problem.
The rebuild
What Changes in a Website Redesign
A website redesign is a chance to fix the things that have been holding your site back. We start by understanding what is not working now and what you need your website to do, then rebuild everything around that. The visible result is a cleaner, more modern look, but even more important changes happen to the structure of your site underneath.
Most importantly, we tighten the path from website to sale, so more of your visitors turn into calls, customers, and profit.
We rebuild websites for speed, so pages load fast on any connection. We rebuild for mobile, so your site works properly on the phones and devices your customers actually use. We rebuild site structure so it’s easy to navigate, and easier for you to update.
A redesign is just one part of our broader website design work, so it fits naturally alongside ongoing care or our ongoing marketing services. Where it makes sense, we also strengthen your local search foundation, so your rebuilt site is set up to be found across the Grand Valley. If you want to go further on search after the redesign, our SEO services build on that foundation. See our Grand Junction SEO page for more details.
Atlasta Solar Center, rebuilt by Third Loft Marketing. Same business, same services, but now with a website that converts visitors before anyone even scrolls down the page.
Protect your rankings
Protecting Your SEO During a Rebuild
Addresses shown are illustrative of a typical rebuild, not a specific client’s map.
This is where a lot of site redesigns go wrong. A business rebuilds its site, launches it, and then watches its Google traffic fall off a cliff because the rebuild broke the things search engines rely on. Old page addresses stop working, content disappears, and the rankings that took years to earn are gone. We take this part of your website design very seriously, and plan for it from the start.
Before we rebuild your website, we map your existing pages, note which ones bring in traffic, and plan how each one should carry over. When a page moves to a new address, we set up proper redirects so visitors and search engines land in the right place. We preserve the content and structure that is working, improve what is not, and check everything after launch to catch problems early.
The goal is a site that is better in every visible way while holding onto the search visibility you already have. A redesign should move you forward, not set you back in any way.
Our process
Our Site Redesign Process
We keep your redesign process clear so you always know what’s happening, and why. Here’s how a typical site redesign runs with us.
- Audit: We review your current site, its speed, its structure, and its search performance. That research is our starting point, giving us a full blueprint of what to keep and what to fix.
- Plan: We map the new site’s architecture, plan how existing pages carry over, and agree on the approach with you.
- Design and build: We rebuild the site on a fast, mobile, search-ready foundation.
- Redirects and testing: We set up redirects, test on real devices, and check that search-critical pages carry over cleanly.
- Launch and monitor: We handle going live and watch performance afterward to catch any issues quickly.
FAQs
Frequently Asked Questions
Will a redesign hurt my Google rankings?
It can if the rebuild is done carelessly, which is exactly why we plan for it from the start. Before we rebuild, we map your existing pages and traffic, keep URLs exactly the same wherever we can for the long-term benefit of your site, and set up proper redirects so visitors and search engines land in the right place when addresses do change. We preserve the content and structure that is working and monitor performance after launch. Done properly, a redesign protects your existing rankings while improving the site to grow long-term traffic and conversions.
How do I know if I need a redesign or a whole new site?
It depends on the condition of what you have now. If your current site has content and rankings worth keeping but looks dated or performs poorly, a redesign that preserves the good parts is usually the right call. If the site is very old, built on a platform that cannot be salvaged, or has no meaningful traffic to protect, a fresh build may make more sense. We look at your specific situation in the audit and give you an honest recommendation.
How long does a redesign take?
Most website redesigns take a few weeks, depending on the size of your current site, how many pages need to carry over, and how quickly we get content and feedback from you. A larger site or one with an online store takes longer. We give you a realistic timeline during your initial site audit and keep you updated throughout, so there are no surprises.
Can you keep my current content and just update the design?
Yes, when your site’s content is worth keeping. Part of the redesign process is deciding what carries over as is, what needs updating, and what should be rewritten or removed to get you the best results possible. Good content that is bringing in traffic is worth preserving, and we build your new design around it. Where content is thin or out of date, we improve it as part of the redesign project.
What does a website redesign cost?
Cost depends on the size of your current site and how much needs to change, since a light refresh is a different project than a full rebuild with new content and structure. We look at your specific site and give you a clear price before any work begins, with no surprise charges. Around $1,500, our baseline cost for a new website build, is a reasonable place to start the conversation. In some cases, we offer significantly discounted redesign rates to existing Third Loft Marketing clients. You will know the full cost up front.